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The Sustainable Development Goals (SDGs), developed by the United Nations in 2015, represent an internationally shared agenda to promote global sustainability . The 2030 Agenda urges all actors, including the private sector, to take an active role in this effort. In this context, a study titled The SDGs to add value to your marketing and sales communication (2020) offers a unique guide and opportunity for companies to engage in global sustainability and generate a positive social and environmental impact. Responsible businesses: The most wanted Integrating the SDGs into business practices not only helps address global issues, but can also be beneficial for companies in terms of reputation, attracting talent, accessing markets and generating shared value.
Let us remember that consumers Luxembourg Phone Number List and investors are increasingly interested in supporting socially and environmentally responsible companies, which can generate business opportunities and strengthen a company's competitive position. At this specific point, including the SDGs in marketing campaigns can be a true differentiator. There are several reasons that affirm the advantages of companies integrating the SDGs. Research from global consultancy PwC found that 78% of people are more likely to buy from companies that have signed up to the SDG agenda. Another reason is that within the commitments that companies have assumed with sustainable development, they have the power to tell stories that impact and generate changes and ideas in consumers towards socially and environmentally responsible practices and habits.
Challenge of the SDGs through storytelling Integrating the SDGs into business practices not only helps address global issues, but also benefits companies in terms of reputation, attracting talent, accessing markets and generating shared value. Consumers and investors are increasingly interested in supporting socially and environmentally responsible companies, which can generate business opportunities and strengthen a company's competitive position. In this sense, including the SDGs in marketing campaigns can make a difference. There are several reasons that support the benefits of companies integrating the SDGs. According to research from global consulting firm PwC, 78% of people are more likely to buy from companies that have committed to the SDG agenda.
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