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Since pharmaceutical and par pharmaceutical companies have failed to respond to this need in a timely manner, multiple third-party platforms have emerged that are capable of doing so. Examples are Medscape, Epocraters and Sermo . Over the years these platforms have acquired strong credibility among sector professionals, who identify them as a safe and reliable source of information. For this reason, pharmaceutical and Para pharmaceutical companies should try to start partnerships with the owners of these platforms and use this channel to disseminate relevant information on their sector of expertise . 6. Quality information content is increasingly relevant.
For several years, pharmaceutical and par pharmaceutical companies decided which products were worth investing in and priced them according to their needs. In recent years, however, informed patients play a central role in the health sector as they manage to influence seo expater bangladesh ltd prescriptions and market trends. People's expectations regarding scientific research are growing and so must the quality information made available by manufacturing companies. It's no longer about promoting, it's rather about accompanying the customer in making the right choice . Whether he is a prescriber or a final patient. The power of end patients is continually growing and their influence will continue to increase.
Precisely for this reason, pharmaceutical and par pharmaceutical companies can no longer ignore them. The best method to attract these figures (but also those of prescribers) is to adopt an inbound marketing strategy that aims to advise, inform and educate people through quality and reliable content , which goes beyond simple "advertising". ". Achieving this goal in the health sector is even more complex as user skepticism is high. For this reason, once the inbound marketing strategy has been started, it is very useful to be constantly present in digital channels and be willing to give interested advice. End patients, doctors, prescribers and pharmacists are looking for authenticity, quality and reliability.
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