Think of puzzle mats for puzzles, ebooks

MimJannat89

Together with Jan-Willem Bobbink, Dieuwerke Antoons and Diantha van Surksum, I wrote down some tips to optimize for search engines in the right way during this unpredictable period. Forget about your seasonal schedule Every webshop plans months/weeks in advance which products will be featured on the home and category pages. That plan can suddenly look very different now. Suppose you have planned to link the festival tents more prominently on the start page in June.

You probably won't have to do that anymore since all festivals are probably canceled. Normally January is the month of good intentions and everyone is looking for fitness equipment to exercise at home. But now that the gyms are closed, everyone is looking for fitness photo editor equipment for the home. Then you now have to refocus on those things, even if it may be a repetition of your plan. It is extremely important to focus on products where demand is highest.



Shift with SEO in focus to category pages Focus on your category pages: Consumer demand in these times often starts with short tail keywords and orientation (gym machines, jigsaw puzzles, monitors). Advise your consumer with cross-sell options and set up your overview pages accordingly (and e-readers). Example category page SEO: how do you know what is trending Monitor the data you have such as Google Analytics, Google Search Console, internal search and your CRM data.