The interview: mónica maestre, marketing manager of energizer mexico

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The innovation of companies has always been a determining factor for them to position themselves in a competitive place. As the years go by, said innovation must be focused not only on the optimization of its products, but, in short, it must be focused on social and environmental sustainability. Energizer, a leading company in the creation of batteries and flashlights, adopts innovation as a concept that can optimize the functionality of its products and, in the same framework, contribute to generating a positive impact on the environment as part of its social responsibility practicesabout energizer the leading brand in high-performance batteries, energizer, is a pioneer in the field of creating batteries and flashlights, constantly working to improve its products for the benefit of the consumer and the environment.

As the ecotec article indicates , about 40 percent of the  Costa Rica Phone Number List  batteries sold in mexico are of illegal origin, so the consumption of regulated and high-quality products becomes essential to ensure that dangerous waste is not promoted. In that sense, energizer has focused efforts on the invention of high-quality, more durable products with less waste. To do this, he company has removed cadmium and all dangerous metals from its products since 1991. In addition, the implementation of rechargeable products meant an important approach to its purpose of innovating in sustainability and well-being. “when you have these spaces of sustainability and each person listens more to what others do, about their plans, about their way of raising awareness, about their way of communicating, it is great, because we all learn.”



Mónica maestre, marketing manager of energizer mexico energizer: committed to the environment and innovation in addition to the implementation of rechargeable products, energizer offers the longest-lasting battery in the world, energizer ultimate lithium, under the philosophy of responsible and more efficient consumption of the products it offers. In addition to this, for two years now, the company has also included recycled materials in the production of its batteries. Although these innovative features could mean an increase in the price of its products, part of energizer's innovation also considers its customers' pockets. For these reasons, the pioneering battery company's offering maintains its prices in a competitive range. Consequently, energizer extends its challenger company qualities by promoting new and better proposed rules, pushing other companies to join the field of innovation focused on sustainability.