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There are many successful advertising campaigns that show the social responsibility of companies, but there are also examples of irresponsible advertising that cause customers to react negatively. In recent years, many well-known brands have been involved in controversies that arose after launching advertisements that caused criticism and complaints on social networks, as well as loss of customers. This happens because advertisers forget one of the most important rules: do not offend the potential client. Did you know that many customers stop using a product after seeing offensive ads? Examples of irresponsible advertising irresponsible advertising in recent years the trend today is sustainable marketing, because it allows companies to connect with consumers, as well as inform and educate while advertising a product. However, several brands have failed on that path, such as in these examples of irresponsible advertising.
Learn from these campaigns and don't Poland Phone Number List make the same mistakes when creating your commercials and ads. 1. The ivy asia (2021) during the covid-19 pandemic, the ivy asia restaurant, located in the chelsea neighborhood of london, ran a sinophobic advertising campaign . Human rights watch points out that this form of discrimination has increased since the beginning of the spread of the disease, since internationally people from east asia are blamed for having "originated" the sars cov 2 virus. In this context, the commercial, which has already been removed from the restaurant's official social networks, portrayed two "geishas" on a trip in which they meet various characters. Each character was nothing more than a caricature of the little that is known in western society about the cultures of china and japan. From a coachman dressed in typical clothing from china's qing dynasty, to a hero in a "kimono" who looks like something out of a " wuxia " novel.
Since its publication, complaints poured in and the ivy asia restaurant had to apologize for its " totally inappropriate and culturally insensitive " advertisement. «we must learn lessons and move forward in a totally new and appropriate way. “once again, we apologize unreservedly.” the ivy asia. 2. Wasted native (2021) canada is a country recognized for its economic growth and its systematic rejection of the indigenous communities of its territory. Such is the case of residential schools that cost the lives of more than a thousand girls and boys from the end of the 19th century to 1996. In a country like this, the “ wasted native ” coffee brand was launched by kevin j. Johnston, who was a candidate for mayor of calgary, and who has also had sentences for hate speech towards the muslim community.
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