The background is that Google wants to satisfy its users by only presenting

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If you ignore the reason why the user googled the search term (your focus keyword) on your website, your website content is irrelevant to Google. Because Google then assumes that your texts do not serve the wishes/challenges of the Google user. The best way to find out the search intent for your focus keyword is to google it in an incognito window and look at the search results displayed. Ask yourself the following questions and take notes: What automatic search suggestions does Google show.


Which “similar search queries” does Google show? Are you only seeing organic search results? Are you seeing paid text ads? Are you seeing shopping ads? Are images, videos or news displayed? Are Google Maps entries displayed? Does a Google My Business  Australia Phone Number Data account appear? Will a “Users also ask” box or “Similar questions” box appear? How are the individual Google snippets designed? Think about what might be the reason for searching for your focus keyword .



Does the user want to know something and get information? ( Know ) Does the user want to do something specific? ( Thurs ) Does the user want to buy something specific? ( Buy ) Does the user want to get somewhere? ( Go ) Only if you know the reason for the user's search query can you address it when writing your SEO text and provide the user with real added value. 3. CHECK THE COMPETITION SEO competitor analysis is a fundamental but often forgotten step in the creation of SEO texts.