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Lack of information to describe yourself Important elements for e-commerce and financial sites website speed Regular reviews and updates No content or worthless content Pornography, malicious content, objectionable content, and fraudulent pages Possibility that PageRank scoring method is being used Observation of sites affected by Medic Update Message about ranking signals to improve your site's quality score How Google's quality rating guidelines relate to recent updates The quality factors listed in the Quality Evaluation Guidelines are starting to have a greater impact on Google's search rankings. When I say something like this, people might think, ``Wow, he's making a misguided statement about quality assessment guidelines.'' As stated on the other hand, and since the quality evaluation guidelines were published (including past leaks), Google has made it clear that the scores given by raters have no direct impact on rankings.
In particular, Jennifer Slegge received testimony from Danny Sullivan that "ratings by human raters are not used in machine learning for algorithms" (external article: Google Does Not Use Quality Raters for Machine Learning Algos ). In a reply on Twitter ( link to tweet ), he said, "We don't use it that way." Danny India Phone Number Sullivan added, ``Rater data is like a feedback card that restaurants use to see if their recipes are working.'' Continued ( link to tweet ). Important note: Evaluators have no control over the ranking of search results. Data from raters is not used in our algorithm. We use rater data to receive feedback on the dinners served by restaurants. That feedback helps us understand how well our search "recipes" are working.
Many people treat certain things mentioned in the guidelines as ranking signals. This is especially true of what Google calls "EAT": expertise, authority, and trust. For example, Marie Hynes argues that things mentioned in quality assessment guidelines may influence ranking factors. For example, factors such as BBB (*1) ranking and author reputation. Of course, there are those who disagree with this claim. Google's John Mueller also said that Google doesn't look at author reputations ( YouTube ) or use ratings like the BBB's rankings ( YouTube ). *1 Better Business Bureau: American Business Improvement Association At the same time, Googlers have advised webmasters to "just focus on quality.
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