|
|
Mars Incorporated, known for its iconic brands such as M&Ms, TWIX, and Ben's Original, has launched an innovative advertising campaign with the goal of reducing its environmental impact. The initiative, titled “Healthy Planet Productions,” focuses on repurposing fan-loved ads, giving them new life with climate-related messages of hope and progress. According to statistics from the CEPSA article , the environmental impact of a single advertising campaign is equivalent to the emission of 70 tons of carbon dioxide equivalent, an amount comparable to that released by seven people in a period of one year. Under this scenario, it is necessary to implement measures to reduce the impact caused by advertising.
For this reason, Mars Incorporated Spain Phone Number List deploys its “Healthy Planet Productions” campaign with reach in the United States, United Kingdom and Mexico, with reused and digital advertisements. We tell you here! A responsible advertising campaign: The initiative, called “Healthy Planet Productions” by Mars Incorporation, seeks to raise consumer awareness by revitalizing iconic ads for fans, adding new climate-related messages. This week, Mars has presented the first digital campaign distributing "repurposed" ads through platforms such as Meta and YouTube. Andrew Clarke, global president of Mars Wrigley, highlights the need for brands to address critical issues such as climate change.
The strategy of using familiar brands seeks to connect with consumers, transmitting a message of hope and optimism while the company takes concrete measures to reduce carbon emissions. Sustainable advertising "They share our urgency to address climate change, but it is not always clear what companies are doing to create real change" Arthur Clarke, Global President of Mars. The campaign comes after the recent publication of the Mars Net-Zero Roadmap, which sets ambitious targets to achieve net zero emissions by 2050. This commitment includes halving carbon emissions by 2030 across the value chain, supported by the Science Based Target Initiative (SBTi). Does the current advertising industry allow for a sustainable future? With the advertising industry facing challenges in mitigating its carbon footprint, Mars is taking a sustainable approach by reusing ads.
|
|
發表於 16:54:50