Where it used to be necessary to switch back and forth between different programs there is nowsolution. It is particularly worthwhile to think about a change if a comparatively large number of accounts are to be managed. With the help of the platform option it is not difficult to keep track of things. However smaller companies that have done great with Analytics Data Studio etc. and whose campaign volumes are limited may be well advised to continue as usual.
In short: if you want to rely on interfaces with different applications and manage a large number moible number data of individual accounts you have certainly found an attractive solution for optimizing your marketing activities in the Google Marketing Platform . After all it is possible to do without switching between individual tools and instead benefit from a high level of user comfort. However anyone who generally uses few tools should have little interest in this form of facilitation.
In order to find out whether a change is worthwhile it is therefore important in the first step to deal with the details of your campaigns the analyzes and your own expectations. If you are unsure you can of course also get advice from a professional marketing agency. In this way it quickly becomes apparent to what extent you can benefit from the practical Google Marketing Platform . Educate yourself smart.