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Inbound marketing The strategy that includes and integrates demand creation, lead generation and conversion into customers. Contribution of inbound to demand generation The innovation of the inbound methodology lies precisely in its ability to generate curiosity and inform the target audience about the services or products offere by the company. All without invasive methods or techniques that disturb prospects, but rather by directing useful communications only to those who have expresse an interest in a specific topic.
In the digital age we are living in, it is essential to be present and above all visible when potential customers begin their wedding photo editing service search (in most cases online) to find solutions to a problem that afflicts them. A further advantage of inbound is the integration of all the company's digital channels, to be activate to capture qualifie traffic not only from search engines, but also from social media, email marketing and users who arrive on the site directly , typing the address because they know the name of the company. Optimizing all these sources ensures that every external gateway into the company is able to generate interest and maintain interaction.
Unlike traditional marketing techniques, in this case the attention is focuse on those users who, with their actions on the site, have demonstrate that they have activate a purchasing path. Even though they are still far from the final decision, you will have the opportunity to communicate with intereste prospects who will therefore appreciate your communications, publishe content and dedicate offers. Inbound support for lead generation If awareness is the first step in the buyer's journey (represente in the image below), the transformation of these users into valid leads is the immediately following one and even in this case inbound makes its essential contribution.
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